I led the art direction for Peoples Security Bank & Trust, a regional financial institution servicing customers across Pennsylvania, New Jersey, and New York. My work focused on transforming dense, information-heavy content into clear, visually engaging materials that made banking products more accessible and approachable to everyday customers. Balancing clarity with creativity, I employed thoughtful typography, hierarchy, and layout strategies to bring structure and interest to complex financial messaging. I also ensured brand consistency across both print and digital channels, helping the bank communicate with a modern voice while maintaining the warmth and familiarity of a local branch.