I provided art direction and design for Young Specialties, a B2B manufacturer and distributor of orthodontic appliances serving dental and orthodontic practices nationwide. My work included designing product catalogs, sell sheets, and paid social media campaigns, each tailored to meet the priorities of marketing impact and professional utility. Working within a well-defined brand style guide, I was tasked with creating fresh, visually compelling designs that remained graphically aligned with the company’s established identity. The high volume and technical nature of the products demanded sharp attention to detail, especially when organizing and presenting information clearly for orthodontic professionals. Every piece needed to be both brand forward and practically useful, reinforcing Young Specialties’ reputation for quality and reliability in the industry.